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When Maria requested a complete smile makeover, BruxZir® Esthetic delivered a life-changing transformation. With an elegant appearance backed by enduring strength, this purpose-driven formulation is designed specifically for the smile zone. BruxZir Esthetic boasts lifelike vitality and enhanced shade-matching, which makes it perfect for creating smiles that exceed expectations every time

Only $99* per unit for digital cases!


Elegant smile transformation is at your fingertips


Experience the BruxZir Difference

Just 3 days in lab seal

For model-free cases submitted via digital impression, you can expect an in-lab working time of just three days. Quick turnaround times are made possible by continuous advancements in lab operations, so you can deliver the final restorations to your patients as soon as possible.

When you prescribe any BruxZir restoration manufactured by Glidewell, you are automatically covered under the BruxZir Lifetime Warranty. This cost-free warranty protects the restoration for the lifetime of your patient. If the proven clinical excellence of BruxZir isn’t enough, the BruxZir Lifetime Warranty offers even more assurance.

Like the BruxZir Lifetime Warranty, the no fault remake policy offers an extra measure of protection for BruxZir customers. Glidewell is pleased to process all remakes or adjustments at no additional charge so long as the request is accompanied by the return of the device.

Manufactured in the USA

All BruxZir restorations produced by Glidewell are proudly made in the USA. Keeping our manufacturing in-house to the greatest extent possible is a hallmark of the company. By challenging industry standards, Glidewell has enjoyed the ability to monitor product quality at a closer range and pass on savings to the customer.


Jeffrey Haslam, DDS

Jeffrey Haslam, DDS

Glidewell customer since 1999

“I can’t tell you how excited I am about BruxZir Esthetic Zirconia. Knock down, absolutely, I’d put that crown up against any cosmetic crown that we do. I absolutely love that product.”

Tessa Miller, DDS

Tessa Miller, DDS

Glidewell customer since 2018

“In my practice, I know I can rely on BruxZir Esthetic Zirconia crowns for both strength and esthetics.”
Alexander Tran, DDS

Alexander Tran, DDS

Glidewell customer since 2018

“I choose BruxZir Esthetic Zirconia for my practice because of its simple chairside experience, fast in-lab working time and everyday low price.”
*Price does not include shipping or applicable taxes

3-day in-lab working time is for model-free cases submitted via digital impression.



  • Log in to Sirona Connect
  • Select “My Cerec Connect” then “Edit Account”
  • Under “My Account” select “My Favorite Laboratories”
  • Search for Glidewell by the email address: Note: This is a no-reply email, but it is the most accurate way to ensure your cases are sent to the correct Glidewell lab
  • Click “Add” to register
  • Select your restoration preferences and send the scans by selecting “Submit Cart”
iTero Element


  • Contact Align Technology directly to add Glidewell to your list of “Favorite Labs.” The Lab ID # for Glidewell is #318
  • Under settings, select “Sync Configuration”
  • Transmit case scans and data by selecting “Send” on the screen

iTero Element is a product of Align Technology Inc.